Company grows over 40% and adds executives from HP and Google

UserZoom, the leader in Experience Insights Management (XIM), ended 2021 by expanding its footprint in key industry verticals including Software, Financial Services, Healthcare and CPGs. The company has grown more than 40% year-over-year in the first three quarters of 2021 and now has more than 950 customers globally, including 50% of the Fortune 100 covering major global banks, leading retailers, social media innovators and customer-focused healthcare brands. , and software publishers.

Marketing Technology News: Song fi Non-Fungible Tokens (NFT’s) Allow Musicians and Artists to Finally “See the…

At a time when ground-breaking digital experiences are no longer optional, businesses around the world are recognizing that user experience (UX) is a critical driver of growth, impacting customer acquisition, engagement and loyalty. clients. By providing in-depth customer insights through its proprietary research and testing platform, UserZoom helps businesses navigate the moment. In September 2020, UserZoom increased $100 million in a funding round led by Owl Rock Capital to develop its XIM solution, proven to help businesses build and improve powerful digital experiences.

“Even though business leaders recognize the critical importance of powerful digital experiences, far too many companies rely on bad data, hunches and anecdotal evidence when designing customer journeys,” said Alphonse de la Nuez, co-founder and co-CEO, UserZoom. “It has a real cost, in terms of abandoned transactions, loss of loyalty and loss of market share. By providing high-quality, actionable insights developed through a combination of qualitative and quantitative research, and then helping companies connect that insight to their most important performance metrics, we empower our clients to make confident, insight-driven decisions. customers that drive growth and reduce product development risk. and provide a competitive advantage.

Extended management team to scale the business

UserZoom’s headcount grew 35% in the first 10 months of 2021, and the company added experienced talent to its leadership team, including the CFO Gregg Hampton and head of marketing Sophie Chester. Hampton has joined Apttus, a middle office software platform that automates relationship management processes. He previously held various positions at HP, including general manager of enterprise software and vice president of finance, while Chesters previously held leadership roles at Medallia, a SaaS platform for managing customer experience. foreground, and at Google. In addition, Laurie Schultz joined UserZoom’s Board of Directors, bringing more than three decades of business development experience to the company, as well as a proven track record of delivering technology solutions to market.

Marketing Technology News: A smarter way to use third-party data

Product innovation for deeper insights and better decisions

UserZoom has also made significant investments in its offerings with its industry-first QXscore, a standardized score for measuring the user experience (UX) of a company’s digital properties, products and services over time and against to competitors. QXscore quantifies user and customer attitudes and behaviors into a single score on a 100-point scale, aligning experience performance with strategic business KPIs and uncovering opportunities for improvement.

Earlier this year, UserZoom announced the acquisition of EnjoyHQ, the market-leading experience insights hub, to strengthen the company’s search (ReOps) capabilities. EnjoyHQ allows researchers to centralize and organize customer feedback and research results in one place, helping teams better consolidate and collaborate, regardless of where that data comes from.

“As businesses grow their customer base and expand their digital offerings, the demand for data and information grows exponentially,” said Sophie Chester, Marketing Director at UserZoom. “Innovation requires a deep understanding of the end user and the ability to disseminate that user insight across the organization in a systematic and holistic way. UserZoom pioneered the delivery of fast, rich insights at scale , and we’re excited to continue working with the biggest brands to shape the future of the digital experience.

Marketing Technology News: Why 99% of Your Website Visitors Bounce (And How to Fix It)